一 | Post the global success of Pushpa, Allu Arjun has been treading a cautious path! The icon star, as he’s fondly called by his fans, has been circumspect about his subsequent moves. After a lot of dilly-dallying, Allu Arjun zeroed in on Atlee’s sci-fi thriller which the actor has been shooting for in Mumbai. While the shooting is mid-way, reports about his next film have been doing the rounds. Allu Arjun yet to finalize Allu Arjun intends to complete his film with Atlee by 2026 summer, and take his next film on floors by end of that year. As part of the reports have emerged that he had zeroed in on director Lokesh Kanagaraj. But the truth of the matter is that he has been in discussion with as many as five top directors – Sanjay Leela Bhansali to Prashanth Neel to Nelson Dilipkumar, Basil Joseph and Lokesh Kanagaraj – all of them have met and narrated storylines to Allu Arjun. According to sources close to the actor, he had not finalized any director yet. “Allu Arjun wanted to do stories that have universal appeal; his idea is to expand fanbase in various countries by approving scripts that attract the hinterland. Although he is excited with story ideas of a couple of directors, he wanted to give himself some time to finalize. He hasn’t signed any film yet, but intends to take it up close to wrapping up the shooting for Atlee’s large-scale, pan-Indian science-fiction action-fantasy film – that way he gets a perfect picture on his mounting appeal.” Global collaborations Allu Arjun has been very ambitious about collaborating with global technicians for his films. Teaming up with Studios in the West for VFX and roping in choreographers and artists from the South-East for Atlee’s film indicates his aspirations for wider appeal. Also Read: Allu Arjun or Pawan Kalyan? Logesh Kanagaraj Keeps Fans Guessing。 Days after Jr NTR moved Delhi High Court over protecting his personality rights on various online platforms, actor-politician Pawan Kalyan too approached the court. Also being the Deputy Chief Minister of Andhra Pradesh, Pawan filed a personality rights suit in the Delhi High Court. He alleged that various platforms and e-commerce sites on social media have been using his name, photos and identity without his permission for commercial use. The Delhi High Court responds… Misuse of identity on social media platforms has become a menace to the celebs. Pawan Kalyan felt the need and right to control his name and identity, and the exploitation of his personality rights. After he filed a suit, the Delhi High Court responded positively. Acknowledging his right to control his name against unauthorized use of apps, merchandise, it had asked Pawan to submit details of the infringing links within two days. Intermediaries have also been instructed to take necessary action within a week. The next hearing on the case is scheduled on December 22. Such rights under Article 19 (Freedom of Speech/Expression) and Article 21 (Right to Life/Dignity) of the Indian Constitution protects and establishes individual identity as valuable property and links them to Privacy & Free Speech. It further boosts celeb publicity rights as protection against misuse. Several celebs followed suit Pawan Kalyan is one of the biggest stars in Tollywood. Apart from being a politician, his flexis, cutouts, standees and photos are being used in various online platforms for commercial purposes. His team has brought this to the actor’s notice, recently. Pawan responded by filing a suit in the Delhi High Court. After Amitabh Bachchan's personality rights cases in 2022, several celebs including Chiranjeevi, Anil Kapoor, Jr NTR among many have followed suit. Such acts make it easier for celebs to protect their identity from misuse, especially with AI and deepfakes emerging.Also Read: Allu Arjun or Pawan Kalyan? Logesh Kanagaraj Keeps Fans Guessing。
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